Diversified Health & Fitness And Utah Based National Fitness Financial Systems Company Joint Venture Into South America

Diversified Health and Fitness and Metronomics, Inc.

Monday February 11, 2008

Diversified Health and Fitness, Inc., chaired by Lady of America franchise Corp. founder Roger Wittenberns, announced today that it will joint venture with the largest U.S. membership drafting and fitness club management software company Metronomics, Inc..

This relationship will provide Diversified Health and Fitness South American franchisees the leading edge in member management and drafting technology, increasing efficiency and profitability.

Metronomics, Inc. D.B.A. National Fitness Financial Systems, founder and CEO Hoyt Stevenson based in Layton, Utah has been providing quality service since 1984. “With our unique club management system you can keep track of your club from anywhere in the world. Efficient payment processing allows us to collect more of your hard-earned money, resulting in higher profits”. The Health Club Industry is changing quickly. People are becoming more health-conscious and concerned with their fitness. Health clubs have increased their focus on their members' needs. Everyone knows that time is short, so how can you successfully balance your club's finances? Focus on what you love to do and let us handle the rest! Most club owners didn't start or buy a gym because they love to keep books or manage accounts. Strategic Partnering is the beginning of a solution - You need a company to handle the day-to-day effort of keeping your money straight. National Fitness has created the ECS Solution to completely match each health club's individual needs.

Diversified Chief Executive Officer, Roger Wittenberns, said “this joint venture relationship will facilitate a faster and more professional expansion into South America. National Fitness Financial Systems has provided my companies excellent service over the last 20 years and has the experience to assist all of our franchise partners”.

Diversified Health and Fitness, Inc. is a franchise holding company for multiple fitness franchise concepts including Rejuvenate Health, Fitness and Med Spa, a franchise that targets the women’s fitness market and The Zoo Family Fitness, a twenty-four hour a day workout franchise concept and Liberty Weight Loss a successful chain of 25 women’s fitness and weight loss centers. The company was founded in 2007 and is the brainchild of thirty-five year industry expert Roger Wittenberns.

For more information about this release or to schedule an interview, please contact Andrew Barnett at 800-988-4712 or by e-mail at Andrew@diversifiedhf.com